Promotion Mix Tools

advance mix tools The promotion ( Promotional ruffle up ) is one out of four basic instruments of marketing that has the purpose to certify about other instruments of marketing mix and to contribute to gross revenue enlarge on the long term. The promotional mixis always serving to specific goal. These goals tail assembly be public informing, demand change magnitude, product diverseiation, and product value increasing or sales stabilizing. Usually the promotion is targeting more than than one goal.Promotion is the run of communication between the company that sells the product and the potential customer, with the purpose of influencing the attitudes and behavior. on that point are specific promotional tool that are supporting elect promotional goal. The promotional mix represents a combination of different promotional tools. The basic elements of promotional mix are Advertising, Public Relationship, Personal gross revenue and Sales Promotion. Advertising is communication wi th current and potential customers and consumers, done by paid mass media. The channels of communication can be TV, radio, Internet, billboards, etc. * Public Relationship ( PR ) is communication toward public, but is turned more to reputation and image of the company, than to its products. The PR activity can be a press conference, TV interview with company representative, press article about donation of the company to charity or about latest environmental project. Personal Sales is a way of promotion activity where sales representative is holdly contacting the customer. This person-to-person contact has the goal of direct promotion of the product and conclusion of sales. * Sales Promotion represents a set of different promotional activities that has the goal of animating customers for purchasing. This can be value chap ( discount ), quantity offer ( 2+1 ), prize drawings, merchandising, direct contact by animators in retail outlet, etc.